INVEST AND STEWARD

Clarify Our Identity | Communicate and advance our refined mission, vision, values, and brand

Highlights

• Examine, refine, and communicate the school’s guiding statements, including mission, vision, core values, and educational philosophy.
• Partner with a design firm to create a new visual identity and message that aligns with the strategic goals and values of Vail Mountain School, ensuring it resonates with current and prospective stakeholders.
• Introduce the new visual identity and messaging to faculty, staff, students, alumni, and parents, explaining the significance and vision behind the new branding.
• Share the Vail Mountain School brand, vision, and value proposition across strategically targeted local, regional, and national markets.

 

Improve Financial Accessibility | Implement a new tuition framework to reduce financial barriers and promote financial transparency for all current and future families.

Highlights

• Develop a new tuition model including guidelines for implementation, eligibility criteria, and administrative processes.
• Communicate the new tuition model to all current and prospective families through admissions and marketing materials and on the school website, including information on how to apply and the value it offers.
• Track the implementation of the new tuition model based on enrollment, diversity, and financial sustainability, and adjust as needed.
• Secure sustainable financial support for current and additional scholarship opportunities.

 

Recruit, Develop, and Retain Top Talent | Enrich compensation and housing opportunities for faculty and staff in order to promote stable and secure living arrangements, allowing our professionals to thrive as educators.  

Highlights

• Assess current employee benefit structures, including retirement and medical plans, to ensure employees are offered a highly competitive and advantageous benefit package.
• Ensure pay structures are transparent and identify additional, consistent funding sources to enhance employee compensation.
• Assess hiring practices to ensure an optimal employee recruitment pipeline that reflects the diversities in our community.
• Pursue opportunities to increase affordable housing options both on and off-campus for faculty and staff, including partnerships with local housing authorities and real estate developers, as well as subsidies for faculty and staff. 

 

Launch a Comprehensive Fundraising Campaign | Raise the capital necessary to fund our strategic plan initiatives and ensure the long-term financial sustainability of Vail Mountain School.

Highlights

• Design and implement a multi-year fundraising plan that includes strategies such as major gifts solicitation, planned giving programs, annual giving campaigns, and fundraising events.
• Launch a targeted marketing and communication strategy to raise awareness and inspire contributions, utilizing newsletters, social media, events, and personal outreach to potential donors.
• Engage the school community and potential donors, emphasizing the strategic plan and showcasing the impact of the fundraising campaign on Vail Mountain School’s future.